The Coca-Cola Company National Customer Marketing Director in Chicago, Illinois
The Customer Marketing Director is responsible for leading the development, sell-in, execution, commercialization and analysis of strategic marketing initiatives, aligned with The Coca-Cola Company and a key customers marketing strategy, to stimulate beverage consumption and reinforce brand equity of Coca-Cola brands.
This role has a broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies with a key customer across Price, Promotion, Packaging & Product. Th e success candidate should have the passion and experience in consumer package good s , demonstrating the ability to thrive leading a team in order to champion a brand and can motivate both internal and external partners .
What You’ll Do for Us
Unleash the full potential and power of Coca-Cola brands, assets and critical marketing initiatives to drive beverage incidence and ROI
Lead the business planning of consumer marketing strategies, co-create programs, promotions and product launches and actively implement and steward programs that maximize profitable, recurring growth and that increase the long-term ‘partnership’ value of TCCC brands within the key customer
Lead development, sell-in, and execution of strategic marketing initiatives, aligned with our marketing strategy, inclusive of leadership of beverage integration, execution to maximize customer and system value
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, digital and social, consumer initiatives and media leadership with organization
Lead value-based relationships between Coca-Cola and the key customer's National Marketing organization and national agencies via resource identification / alignment, customer management and communication routines
Develop and execute retail "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth.
Develops and communicates written briefs for use by agencies or suppliers
Qualification & Requirements
Bachelor’s degree in Marketing, Business or related field is required ( Master’s degree is highly preferred )
7+ years of related CP G experience
Food Service customer experience required
Demonstrate the ability to translating marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
Knowledge of information used to define brand strategic corridors and develop appropriate business solutions and the ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines are needed
Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed
Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio.
Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings.
Proven ability to manage and develop a marketing team.
What We Can Do For You
Iconic Brand: Work on the most recognized brand s in the world and be part of developing the brands next chapter .
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Leadership; Media Planning; Portfolio Management; Creative Development; Brand Strategy; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Life Cycle Management; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Management; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.