Job Information
Robert Half Digital Marketing Specialist in Chicago, Illinois
Description
The Digital Marketing Specialist is responsible for the day-to-day execution of digital marketing initiatives across email, paid search, paid social, and website content updates. This role supports the Senior Digital Experience Manager in driving engagement, lead generation, and user experience improvements. Through effective coordination and optimization, the Digital Marketing Specialist plays a key role in delivering consistent, impactful digital interactions with target audiences.
Key Responsibilities:
Developing and managing digital marketing campaigns across various channels such as email, social media, SEO, PPC, and more.
Monitoring and analyzing performance of campaigns and making necessary adjustments for optimal results.
Utilizing various web analytics tools to measure the success of campaigns and understand user behavior, and using these insights to improve future campaigns.
Collaborating with the marketing, sales, and design teams to produce engaging and compelling content.
A/B Testing campaigns to optimize digital marketing performance.
Staying current with emerging technologies, digital trends and the overall digital marketing industry, and applying those insights to our marketing strategy.
Requirements
Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field.
A minimum of 3 years of experience in a digital marketing role.
Proven experience in creating and executing successful digital marketing campaigns.
Proficiency in tools such as Google Analytics, AdWords, CRM software, and other digital marketing tools.
Strong understanding of SEO, PPC, email marketing, and social media platforms.
Exceptional skills in data analysis and interpretation.
Preferred Skills and Qualities:
Certification in Google Analytics or AdWords.
Advanced knowledge of HTML and CSS.
Experience with content management systems such as WordPress.
Strong written and verbal communication skills.
Ability to multitask and work under strict deadlines.
Strong problem-solving skills and creative thinking.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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