Campus Pride Jobs

Hendrick Motors of Charlotte

Location: 5201 E. Independence Blvd, Charlotte, North Carolina 28212

Supervisory Responsibilities: This job has no direct supervisory responsibilities.

Essential Duties and Responsibilities include the following:

• Performs as first point of contact for social media campaign initiatives.

• Develops long-term strategy utilizing Facebook, Twitter, LinkedIn, YouTube and other social media platforms.

• Manages social media programs including but not limited to internet forums, blogs, social networking applications and message boards.

• Engages in conversations that surround brand & content, stimulates a dialogue across Facebook, Twitter, and blogs and answers comments.

• Creates, monitors, and updates reports on Social Media activities daily, weekly, and monthly.

• Develop and driving social media communication strategies and partnerships with key social media partners and vendors to meet customer-marketing objectives and generate inbound traffic.

• Writes blog posts and actively seeks opportunities to post in various channels in automotive.

• Works closely with Search Engine optimization to execute organic strategies into Social Media.

• Keep abreast to latest development of Social Media best practices, trends, tools and recommend new strategies with meaningful measurements.

• Tracks how well the brand/company is covered and portrayed in different social media communities, including but not limited to how often or where a product is mentioned.

• Manages SocialDealer platform including daily monitoring of social media and reputation management utilizing the SocialDealer (http://www.socialdealer.com/) platform.

• Performs weekly audits of all review sites to ensure all reviews not tracked by SocialDealer are logged

• Performs monthly review of SEO, web traffic and action items

• Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.

• Monitors manufacturer website compliance

• Demonstrates the Company’s Core Values

• Complies with Company policies and procedures

• Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.

• Other duties as assigned

  This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company.

  Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.

  Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made. Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.

  The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits. The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.