Job Information
University of North Carolina at Charlotte Director of Communications, Cato College of Education in Charlotte, North Carolina
Position Number: 000380
Department: University Communications (Adm)
Employment Type: Permanent - Full-time
Months Per Year: 12
Essential Duties and Responsibilities:
The director of communications orchestrates the communication strategy for the college. The role involves crafting and executing a strategic communications plan to present the college as a key player in producing experts in literacy and science education, counseling, public policy, and educational leadership.
High-level responsibilities include:
Establishing an overarching communication plan and developing annual awareness and engagement strategies to reinforce the plan and promote college priorities.
Researching and developing multi-channel content that publicizes and promotes the college’s programs.
Creating and executing a strategy to support college rankings and awards.
Creating briefs, fact sheets, pitches, and press releases to raise the college’s profile, including conducting any necessary research or interviews with college leadership, faculty, staff, students and alumni to produce these items.
Following and assessing college academic trends and generating creative opportunities to leverage these trends for media coverage.
Collaborating with colleagues in University Communications and college marketing and leadership to execute communications strategies to support fundraising goals.
Developing and updating college branding materials.
Developing web content and maintaining high-level, high-visibility pages on the college website.
The director partners closely with the college’s external relations team, and reports to the sr. director of academic and research communications in the role of an academic communicator, with a strong dotted-line reporting relationship to the dean of the Cato College of Education.
Minimum Experience / Education:
- Bachelor’s degree in a discipline related to the area of assignment and 3-5 years of relevant experience; or an equivalent combination of education and experience.
Preferred Education Skills and Experience:
- Experience writing for a content marketing agency, research or academic institution, freelance writing for clients or writing for a literary magazine or journal.