Job Information
Burlington Creative Director in Burlington, New Jersey
LOCATION 2006 Route 130 North Burlington NJ US 08016
Overview
The Creative Director plays a crucial role in shaping the visual identity and creative strategy of the Burlington brand. Responsibilities encompass various aspects of the creative process, from concept development to execution. This individual is a hands-on, inspiring leader with the ability to craft a clear and ownable off-price brand identity through impactful marketing experiences across all channels, including TV commercials, Audio and Paid Media. The Creative Director will have a keen eye for aesthetics, a strong understanding of marketing within the retail industry, and the ability to translate trends into innovative designs. This individual is a strategic thinker and visual storyteller that informs execution to drive business goals. The Creative Director will be equally passionate about cultivating, guiding, and inspiring a team to create a collaborative environment of ideation, experimentation, and innovation.
In this role, you will be responsible for:
Brand Identity Development:
Define and refine Burlington’s brand visual identity, ensuring consistency across all creative elements.
Develop and communicate the brand's unique aesthetic and design language.
Creative Direction and Strategy:
Collaborate with marketing and business teams to align creative strategies with overall business objectives.
Stay abreast of industry trends and consumer insights to inform creative decisions.
Provide creative direction for visual elements, including photography, graphics, and multimedia content.
Ensure that all creative assets align with the brand's guidelines and objectives.
Digital and Video Innovation:
Pioneer digital innovation for paid media including campaigns for social and digital TV.
Experience developing breakthrough TV spots including ideation, photography, and overseeing editing with external partners.
Lead evolution of photography and video strategy using in-house studio.
Conceptualization and Ideation:
Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences.
Develop compelling and on-brand concepts that resonate with target and new audiences.
Collaboration with Cross-Functional Teams:
Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives.
Collaborate with other departments to integrate creative elements into various channels, including online and offline platforms.
Team Leadership and Management:
Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals.
Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders.
You’ll come with:
Our ideal candidate will have a Bachelor’s degree in Marketing or relevant field.
5-10 years of strong leadership skills in managing and inspiring a creative team.
Retail experience, either directly or in a client-service capacity
Multi-channel paid media experience – inclusive of TV, audio, digital media, and paid social
Strong brand development experience- IN STORE Marketing strongly preferred
Innovative and disruptive thinking, while displaying an openness to learning and new ideas – including taking inspiration from others
Experience developing innovative marketing approaches (content advertising, digital, social)
Mastery of Creative Cloud and other creative software.
Leadership skills in managing, developing, and inspiring a creative team
Web development experience (note, Burlington does not operate an e-commerce site)
Come join our team. You’re going to like it here!
You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.
We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.
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Posting Number 2024-218685
Location US-NJ-Burlington
Address 2006 Route 130 North
Zip Code 08016
Workplace Type Hybrid
Position Type Regular Full-Time
Career Site Category Corporate
Position Category Marketing
Evergreen No
Min USD $135,000.00/Annual
Mid USD $175,000.00/Annual