Job Information
Petrol Advertising Planner (Marketing/Emerging Media) in Burbank, California
Job title:
Planner (Marketing/Emerging Media)
Department
Media
Employment Type
Full-Time
Minimum Experience
At least 6 months in position offered or as a search marketing strategist
NO CALLS PLEASE
May be assigned to various, unanticipated sites throughout the United States. Remote work/work at home may be permitted.
PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Planner (Marketing/Emerging Media) . With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.
RESPONSIBILITIES
Involved in reviewing markets and developing recommendations for most effective use of emerging media for our company and for our markets.
Will be expected to gain a full understanding of clients' businesses, and to develop, grow, and maintain relationships with internal teams and external partners.
Work closely with media team members, and seek investigate and actively pursue innovative communications opportunities in the biddable, emerging media marketplace.
Work will include search & social strategy planning, research and ad copy, campaign set-up and planning, check and optimize on targeting and ad performance, and relted reporting.
Will identify trends in data and provide insights for team, and be expected to read graphs and charts, and analyze large sheets of data.
Work will involve measurement and tracking methods to achieve campaign KPIs, review performance metrics for advertising and landing pages and how they relate to campaign and client objectives, and performing other duties as required.
QUALIFICATIONS
Required
Master's degree in communications, media or related field
At least 6 months in position offered or as a search marketing strategist
Optimize digital campaigns for e-commerce client through ad channel diversification and audience segmentation
Grow digital marketing activities for various brands
Plan and execute emerging media campaigns
Use of performance metrics for advertising
Analyze large amounts of data
Buying paid media/ads on Facebook/Instagram, TikTok, Snapchat, and Google or YouTube
Strategic media planning & campaign management
Market research within entertainment industry
Translate research data into actionable insights through story-driven reports and presentations
Salary Range: $79,622 to $85,000 per year
While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.
Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.
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