Warner Media LLC Sr. Analyst, Growth Marketing Strategy in Burbank, California
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. HBO Max launched in the US in May 2020 and is scheduled to be in an additional 60 markets this year, launching in Latin America in June and followed by upgrades of HBO-branded streaming services in Europe.
HBO Max is looking for a technical Sr. Analyst to join the Growth Marketing Strategy team to play an integral role in driving data-driven reporting and analyses aimed at developing a deeper understanding of subscriber segmentation, in-app engagement, and retention across the HBO Max platform. You will lead the team in acting as the technical gatekeeper for all things data including: gathering metric/analysis requirements, building analytical frameworks and solutions with growth marketing leaders, partnering with technical stakeholders to ensure proper data flows, and building and managing queries using SQL, Looker, and other tools. You will also access, synthesize, and visualize large structured and unstructured data sets across the HBO Max data warehouse to inform on subscriber behavior trends and patterns. In addition, you will partner with the Data Science, Product, Media, and Editorial teams to provide data-driven frameworks, methodologies, and recommendations with a targeted outcome of improving marketing effectiveness, driving subscriber growth and LTV to reduce churn, and improving on-platform subscriber consumption and experiences through owned channels.
Act as a thought leader and subject matter expert on HBO Max subscriber data resources and tools to drive key insights and recommendations across Growth Marketing Strategy and cross-functional stakeholders with a focus on subscriber segmentation, on-platform engagement, retention, and LTV.
Use SQL on a daily basis to develop the data pipeline, write complex queries, and perform timely analyses.
Partner with data and engineering teams to ensure proper and timely data flows in analytics systems as well as for the development of dashboards and and reporting tools
Synthesize large volumes of data and complex concepts into clear accessible learnings
Assist in building compelling presentations that communicate clear actionable insights
Define KPIs, build automated dashboards, reports, and models to help teams make efficient and impactful decisions in growing/retaining HBO Max’s audience
Bachelor's degree, MS or greater in quantitative field of study (Computer Science, Engineering, Mathematics, Statistics, Finance, etc.) from a top tier accredited institution
3+ years of experience with data wrangling and data analysis using SQL
SQL expert; must be able to optimize queries and join datasets efficiently
For Looker, ability to configure the pipeline - create views/explores
Proven track record of performing, managing, and communicating comprehensive analyses independently in a cross-functional environment through analyzing, compiling, cleansing, interpreting, and visualizing data
Strong communicator, for both technical and non-technical stakeholders
Detail-oriented and cares about the quality of the input data as well as how the processed data is ultimately interpreted and presented
Knowledge of the competitive OTT landscape including SVOD and AVOD services and related user engagement metrics
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.