Job Information
Cannon Design Senior Communications Specialist - FOS in Buffalo, New York
If you think your skills, experience and aspirations make you a good match for this position, we encourage you to apply.
Please provide 2-3 samples of recent work that demonstrates the skills and talents necessary for this role. These can include writing samples, collateral or other deliverables.
We're looking for a Senior Communications Specialist for Facilities Optimization Solutions (FOS), a business entity within CannonDesign, a multifaceted design solutions firm. You'll plan and execute marketing campaigns promote FOS products and services externally as well as across the firm. As part of your marketing and communications expertise, you'll exhibit strategic and creative thinking that elevates the visibility of FOS in the marketplace and contributes to achieving its goals for business growth. You'll work with cross-functional teams within FOS and across CannonDesign-and very closely with the Head of Marketing & Sales and CannonDesign's Communications Director. In addition to being a key member of our FOS team, you'll also be part of Brand, Marketing and Business Development (BMBD), a diverse and talented team of marketers, communicators, business developers, researchers, digital experts, strategists and graphic designers - offering ongoing connectivity to myriad resources, plus opportunities to collaborate with like-minded professionals for the benefit of FOS.
KEY COMPETENCIES
- Storyteller. Strong writing skills and design sensibilities that lead to impactful narratives about our vision, our people, our products and our projects.
- Excellent communicator. Verbal and written communication skills that are pointed and persuasive for internal and external audiences who need to understand our value proposition.
- Able to prioritize, organize and project manage. Keeps close watch over timetables, plans and moving parts, understanding what to prioritize, how to pivot when plans change, and drive people and projects forward.
- Problem-solver. Can get "unstuck" independently - brings solutions to the table that create minimal disruption, clear paths forward and potentially improve outcomes.
- Strategic and creative thinker. Can see the big picture and understand the longer-term implications of actions. Able to leverage insights and develop innovative ideas that guide and create compelling content.
- Manages up. Comfortable working with senior-level professional inside the team, across the firm and externally to create consensus, influence decision-making and drive initiatives forward.
HERE'S WHAT YOU'LL DO
I. Marketing communications - strategy through development and execution
- Work with the leadership team to create and develop content strategies that can be adapted for multiple platforms (digital and print) and span three focus areas:
- Lead generation
- Brand/value proposition
- Initiative-based (key themes or topics)
- Develop a deep knowledge of our business, the markets we serve, our competition and emerging trends to identify and leverage insights that inform our messages internally and externally.
- Collaborate with our sales team to conduct research that uncovers potential targeting opportunities and corresponding messaging.
- In all cases, work closely with the Head of Sales & Marketing for FOS and CannonDesign's Communications Director to develop thought-provoking, compelling content.
II. Media relations
- Develop and nurture relationships with media outlets.
- Be an effective storyteller and "storymaker." Track and monitor activities to maximize storytelling opportunities about our people, projects and initiatives, and craft pitches to get the media's attention.
III. Reporting and analytics oversight
- In partnership with our Senior Digital Communications Specialist, deliver and analyze marketing campaign reports to debrief on results, and identify strengths and areas for improvement.
- This includes reports on marketing activities and results for communicating to Senior Management.
IV. Brand stewardship
- In partnership with our Creative Director and Communications Director, develop an intimate understanding of the relationship between the CannonDesign and FOS brands, and serve as steward of the FOS voice and visual identity. Ensure that FOS is represented appropriately in all aspects of internal and external marketing and communications.
V. Digital assets and tools oversight
- In partnership with our Senior Digital Communications Specialist, oversee the FOS website and its performance - site traffic, search results, visitor behavior and more, leveraging established benchmarks and tools like Google Analytics to assess results and identify actionable insights.
- This includes planning content updates, website reconfigurations and technical support, plus engagement with third parties for more complex website development needs.
Other marketing activities
- Plan and manage our marketing/communications budget, ensuring effective allocation of funds to drive impactful campaigns and initiatives.
- Partner with our Creative Director, Communications Director and Senior Digital Communications Specialist to plan and execute advertising, and leverage data and analytics to help maximize ROI.
- Oversee conference event planning, coordination, stakeholder management, on-site execution and post-event evaluation, reporting and activation, with support from Brand, Marketing and Business Development to develop creative assets and deliverables.
- Provide writing and editing support for marketing pursuits and other promotional marketing needs.
Communications leadership and collaboration
- Provide guidance and mentorship to marketing and communications team members within FOS.
- Maintain ongoing connectivity with Brand, Marketing and Business Development as a full-service team for resources, knowledge sharing, and implementing and advancing best practices.
HERE'S WHAT YOU'LL NEED
- Bachelor's degree in journalism, communications, PR or marketing required.
- 7+ years' experience required.
- Related industry experience (software, software for AEC industry) a plus.
- Experience working with a hybrid, geographically dispersed team.
- Inbound Marketing (Hubspot Academy) and Google Analytics Certification preferred.
- Proficiency with Microsoft Office Suite required.
- Familiarity with HubSpot, CRM software (Salesforce), Google Analytics and Adobe Creative Suite preferred.
- Experience with SEO, SEM and digital paid efforts preferred.
- Some travel required.
What you'll love about us:
- Competitive benefits package, including a generous paid time off policy
- Flexible work schedules! We offer a hybrid model, so you can work from home and/or work from the office
- An inclusive work environment that encourages employees to demonstrate their strengths and passions in achieving personal and organizational goals
- Coaching with leadership that enables professional growth for future career pathing
- The opportunity to work for a growing team with proven success
The salary range for this position to be filled in the Buffalo, NY office is $69,453 to $78,066 annually. This salary range is the range we believe is the anticipated range of possible base compensation at the timing of the posting. We may ultimately pay more or less than the anticipated salary range for the position. Employees may be eligible for discretionary bonuses. We offer a full benefit package including medical, dental and vision coverage and flexible spending account options and voluntary insurances. We have paid time off, flex-time summer hours, remote work options and a 401k plan and employee perk programs. For a general overview of our benefits, please visit our careers page at https://www.cannondesign.com/careers/benefits. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
FOS of CannonDesign is a multidisciplinary professional services and software consultancy founded on the core value that clients are our most important partners.
FOS began with a good idea - seeing the need to help facility managers identify what they own, the condition of their facility, and how best to use this data for future capital planning. FOS started as a small operation in 2009 and has grown into a major, multi-office practice that is ranked #1 world-wide for facility-related services by World Architecture 100.
Please note that candidates can only apply to our positions on our company Careers site. It's not uncommon for scammers to create positions that look legitimate on other sites; never enter your information or apply for CannonDesign positions on any platform. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume and portfolio when applying.
As a condition of employment, all employees are expected to complete mandatory training, including compliance training, within required timeframes and adhere to our internal policies and our Code of Conduct.
CannonDesign is an Equal Opportunity Employer. CannonDesign is committed to maintaining a work environment that is free from any and all forms of unlawful discrimination and harassment. It is therefore the firm's policy to prohibit discrimination and harassment against any applicant, CannonDesign employee, vendor, contractor, or client on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, pregnancy, veteran status, genetic information, citizenship status, or any other basis prohibited by law. It is also CannonDesign's policy to prohibit any and all forms of retaliation against any individual who has complained of harassing or discriminatory conduct, or participated in a firm or agency investigation into such complaints.
CannonDesign recognizes the value of diversity in our workforce. We are committed to equal opportunity. We consider all qualified employment applicants without regard to race, religion, color, gender, age, national origin, sexual orientation, gender identity, partnership status, protected veteran status, disability, or any other status protected by federal, state, or local law. Individuals who hold legal work authorization applicable to employment at CannonDesign in the United States will be considered without regard to citizenship/alienage.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly