Job Information
J&J Family of Companies Brand Activation Manager, Self Care/Pharma Channel in Bucuresti, Romania
Brand Activation Manager, Self Care/Pharma Channel - 2407017848W
Description
Kenvue is currently recruiting for:
Brand Activation Manager Self Care / Pharma Channel
This position is based in Bucharest (Romania).
Who we are
At Kenvue (http://kenvue.com/careers) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M) .
Role reports to: Brand Activation Lead
Location: Bucharest (Romania)
What you will do
Key Responsibilities
Effective contribution to implementation of Brand Activation Plans
Implementation of execution of the Commercial Plan, with particular focus on the 4 P's analysis (Product, Place, Price and Promotion).
Implementation of the EXECUTION of the annual plans into the Point of Sales, increasing the brand visibility through Perfect store and Category Management projects. Ensure to match the sales cycles needs and the peak of seasonality.
Check campaign performance through consistent critical metrics measurement.
Handle the budget assigned, maximizing the efficiency of the actions implemented to optimize the Return on the Investment. Follow the requirements related to Cosmetics and Medical Devices collaborating with Regulatory, Medical Affair, Health Care Compliance and Legal Departments.
Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability
Be a counterpart to the local channel teams and major customers.
- Provide the channel teams with all the product and marketing information and material needed. Align on customer targets and give input on tracking measures, in line with the Activation Plan. Ensure relevant product & shopper training for sales team with support of regulatory team.
Monitor the Market / Insights
Be knowledgeable on syndicated data use and interpretation, having the responsibility for in-depth Market Share Tracking on Channel and customer and discuss relevant actions with the sales and Hub Brand Teams respectively.
Provide to Hub Marketing with analysis with competitive information & highlight local challenges and relevant category insights based on behaviors of shopper trends.
Support on the local BTL budget (BME) & understanding of brand P&L.
Contribute to effective country representation at Hub Brand Alignment Meetings (international forums, monthly meeting with centralized Southern Europe cluster colleagues and multi-functional commercial teams), highlighting local business needs to increase the sellout and product rotations (ensuring to be delivered on time) and promoting local achievements and results.
Input on local issues and requirements to brand strategy & brand plans expected.
Qualifications
What we are looking for
Required Qualifications
Bachelor's Degree, preferably with preliminary Marketing and/or Trade Marketing experience, preferably in pharmacy
Analytical skills, structured approach, and results oriented.
Accurate planning, organizational and decision-making skills
High integrity, ethical & professional.
Agile Mindset and attitude
Project management skills, ability to collaborate with multiple partners, prioritize high impact activities
Excellent communication skills with the ability to build positive relationships with partners both internally and externally
Fluent in English
What’s in it for you
Competitive Total Rewards Package
Learning & Development Opportunities
Employee Resource Groups
Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
Primary Location Europe/Middle East/Africa-Romania-Bucuresti-Bucharest
Job Function Product Management
Req ID: 2407017848W