Job Information
Pratt Communications Manager (71101) in Brooklyn, New York
ABOUT PRATT CENTER FOR COMMUNITY DEVELOPMENT AND PRATT INSTITUTE
Founded in 1963, Pratt Center (https://prattcenter.net/) for Community Development is a non-profit organization that is housed within Pratt Institute. Pratt Center brings research, policy, planning and community engagement expertise to community organizations that are working on the frontlines to make New York City strong, equitable and sustainable. In recent years, Pratt Center has collaborated with long-term community partners on efforts to strengthen tenant rights (https://prattcenter.net/our_work/gaining_ground) , facilitate community-led planning (https://prattcenter.net/our_work/hunts_point_vision_plan) across the city, launch a climate justice program (https://prattcenter.net/our_work/energyfit) to retrofit homes for low-income people in Brooklyn, and expand the Made in NYC (https://www.madeinnyc.org/) initiative, which supports local makers and small manufacturers. Pratt Center is part of a robust research and strategic partnerships unit in academic affairs reporting to the Provost, with offices in the The Research Yard (https://www.pratt.edu/research-yard/) .
Founded in 1887, Pratt Institute (https://www.pratt.edu/) is a global leader in higher education dedicated to preparing its 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information, and liberal arts and sciences.
ABOUT THE POSITION
Pratt Center (PC) is seeking a Communications Manager to develop, manage, and execute strategic communications at Pratt Center for Community Development. The Communications Manager will report to the Director of Development and Communications and work collaboratively with the Executive Director and a team of 10 planners, policy managers and other programs and operations staff at Pratt Center to help us expand and sharpen our external profile, deepen engagement with our work amongst key audiences, including peers, policy makers, community partners and supporters, and advance our policy, advocacy, planning and implementation priorities.
It is an exciting time to join Pratt Center as we celebrate our 60 year anniversary and work with our new Executive Director to help implement a strategic vision of deep community engagement to ensure that Pratt Center is a go-to resource for communities across New York City.
RESPONSIBILITIES
Co-Develop and Execute Communications strategy
Develop goals for communications that advance organizational priorities, in collaboration with Director of Development and Communications and Executive Director
Develop an editorial calendar that helps to highlight, amplify, and deepen impact of PC’s work with our community partners
Co-create response strategy for how to engage with breaking news and key political and policy moments that intersect with our work
Create strategy to amplify and disseminate PC’s work through digital and in-person events, panels, op-eds and other creative approaches, with the support of Director of Development and Communications and Executive Director
Collaborate with the fundraising team to develop communication strategies that bolster our fundraising efforts
Effectively Communicate Organizational Narrative and Impact
Communicate the impact of PC’s work to external audiences and establish a consistent organizational voice
Manage and update our website to ensure that it reflects our work and can act as a go-to resource for the public and our community partners
Develop various strategies to capture and illustrate our work and ensure the voice of our community partners are centered
Strengthen External Profile
Assess and define the makeup of our current audience
Co-create goals and strategies for growing our network that are aligned with organizational goals
Compile and produce newsletters, email, social media content, and policy reports to disseminate current work of PC to key audiences
Develop messaging and materials for external presentations by staff, aiming to establish PC and community partners as thought leaders
Develop relationships with, engage and track key media contacts
Amplify and widely disseminated earned or social media content about our work
Operationalize communications and manage content creation
Build systems to manage and execute communications
Create project management system that streamlines the team’s communication requests
Ensure uniform brand representation and uphold quality standards across external content and public-facing events
Create, design, and publish reports, publications, newsletters, toolkits, and social media posts
When budget allows, collaborate with and oversee graphic designers, copy editors and other consultants
Additional responsibilities to be agreed upon as needed