Job Information
Kitsap Credit Union Director, Digital Marketing in Bremerton, Washington
Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with more than 300 employees and 16 branches throughout Western Washington. We have a passion for making a positive difference. As a $2 + billion-asset credit union, we are deeply committed to our members' financial wellbeing and the prosperity and quality of life in the communities we serve. We are proud to be led by individuals with the experience and skills to drive our organization towards our goals for strategic growth and operational excellence. Our KCU Cares Foundation program focuses on providing resources and support for those struggling with homelessness or hunger and improving the financial well-being of the people in our communities. And beyond monetary efforts, we have provided thousands of hours in staff volunteerism and in-kind support. At Kitsap Credit Union, our success is built on trust-based relationships and personalized service. We understand our employees are key to our success. They provide the personalized service to our members and contribute to the communities where we live. We are committed to providing a supportive, mission-driven, and inclusive culture where employees can grow their careers. To learn more, visit kitsapcu.org. About the role: The Director of Digital Marketing is responsible for owning, evolving, and optimizing the digital website experience and the digital acquisition channels for Kitsap Credit Union. This position is for a leadership role that can communicate into all levels of the organization and is a skilled people leader and team builder. What you will do: * Own and run the Credit Union's website and partner with the online banking team. Own end-to-end design, functionality, and outcomes for published goals. * Executes digital marketing strategies in collaboration with internal and external resources and channels to assist the organization in traffic driving and enhancing brand awareness and achieving short and long-term results. Knowledge of digital ad buying, KPIs, best practices, and performance reporting is required. * Conceptualizes, researches, and recommends data-driven digital marketing strategies in collaboration with a cross-functional team to ensure a marketing plan is created and updated annually. Ensures strategies are designed to achieve measurable results that are in alignment with the organization's annual management plan, annual budget, and long-range strategic plan goals. * Administers digital marketing solutions software for marketing automation, sales leads, and omni-channel personalization. Ensures effective integration into existing technology. Knowledge of CRM principles and Salesforce tool suite is a plus. * Negotiates and administers vendor, outsourcer, and consultant contracts and services related to digital marketing solutions in alignment with internal vendor due diligence and vendor management program. * Ensures effective processes are in place and consistently utilized to comply with all digital marketing/advertising, privacy, and other applicable policies, related laws, regulations, and guidelines. * Responsible for developing the digital marketing budget for the Vice President of Marketing. Effectively manages budgets and resources. * Works with internal teams and external sources to develop high quality content for a range of online/mobile platforms. Optimizes content that is consistent with the brand standards, messaging, tone, and personality of the Credit Union. * Develops and manages effective search engine marketing and search engine optimization programs that foster leads and sales conversions. * Continually evaluates emerging technologies. Provides thought leadership and perspective for adoption wher To view the full job description,
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