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BT Content Designer (BT Digital : Consumer) in Birmingham, United Kingdom

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

About this role

As a content designer for BT Consumer, you’ll be expected to be the objective voice of our customers and always put their needs first when it comes to designing brilliant content. You’ll be responsible for helping users step through our journeys and find the information they need in the simplest, smartest way possible. Working in agile teams, you’ll influence and own the user journey for a product, service or offer. You’ll be creating, updating, and reviewing content around the user journey and will be adept at using evidence, data, and research to inform decisions and change things for the better. As an already active member of the content design community, you’ll stand up for best practice and for our users. You’ll be enthusiastic about promoting a user-centred way of working within the department and beyond. Your capacity for feedback – both giving and receiving – will be infinite.

You'll have the following responsibilities

  • Ensuring and advocating a user-centred approach to all the content you create.

  • Map customer purchase journeys to identify pain points and user needs.

  • Create and curate brilliant content that customers will love.

  • Work closely with stakeholders and team members to ensure our content is evidence based, user centred and continually optimised.

  • Take part in user research and be able to work with multidisciplinary, agile teams to contribute to an overall user experience.

  • Use discovery methods to take facts from subject matter experts and present them in a brilliant, personal and simple way.

  • Take responsibility for legal, regulatory governance and compliance of your content.

  • Be a design team representative and a main point of contact for product owners and product team members on developing a user centred approach.

You'll have the following skills & experience

  • Proven track record user centred content strategy and creation.

  • Expert understanding of user journey mapping and identifying risks. Preferably within an ecommerce/transactional/purchasing context.

  • Experience working with AGILE multi disciplined teams – User Researchers, Product Owners, Designers, etc.

  • Comprehensive commercial portfolio of elegant content creation/copywriting.

  • Strong understanding of content publishing on various CMS platforms (and the constraints that come with each) – particularly AEM.


  • Competitive salary

  • 25 days annual leave (plus bank holidays)

  • 10% on target bonus

  • Life Assurance

  • Pension scheme

  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.

  • 50% off BT and EE mobile pay monthly or SIM only plans

  • Exclusive colleague discounts on our latest and greatest BT broadband packages

  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids

  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans


About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT (

How to Apply #hybrid

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

Based flexibly out of one of our UK digital hubs.

With commutable links to either

  • Manchester

  • Birmingham

  • Bristol

  • London

Job: Design and delivery

Title: Content Designer (BT Digital : Consumer)

Location: GBR %26 Ireland-GBR-West Midlands-Birmingham

Requisition ID: 183577

Other Locations: UK %26 Ireland-United Kingdom-Lancashire-Manchester, UK %26 Ireland-United Kingdom-London-London, UK %26 Ireland-United Kingdom-Avon-Bristol, UK %26 Ireland-United Kingdom-West Yorkshire-Leeds