GAF Director Marketing, Digital in Birmingham, Alabama
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Reporting to GAF’s StreetBond General Manager, the Director of Marketing for the StreetBond business is a hands-on management role responsible for devising and implementing new marketing programs in support of business objectives. As such, s/he will provide support for the emerging business initiatives and will help manage and measure the go-to-market strategies and facilitate the advancement of the change agenda. As the first marketing leader of this organization, the Director of Marketing is expected to design and build the marketing capabilities foundation upon which the General Manager may determine the Go-To-Market tactics and enable revenue growth that will help drive the entire business.
⦁ Craft brand and creative strategy
⦁ Coordinate programmatic efforts across GAF areas (marketing, events, communications, CSR) to ensure marketing decisions are consistent with the overall strategy and elevate to the GM when appropriate
Business Development & Growth Innovation
⦁ Design and manage all marketing campaigns, with responsibility for collateral; internal & external communications; and digital marketing (both SEM and social media areas)
⦁ Collaborate with agency partners and drive conception and execution of marketing initiatives
⦁ Identify opportunities, plan, and coordinate all events, including: community events; conferences; trade shows (as exhibitor or attendee); and team offsites
⦁ Collaborate with sales, customer success, programs, and product development to identify, craft, and iterate on key messages for target audiences
⦁ Regularly report updates to the General Manager regarding progress on strategic priorities, and drive collaboration where necessary to accelerate progress
⦁ Support the GM’s external efforts as the spokesperson and champion for the StreetBond business line
Organizational Transformation & Leadership
⦁ Attract, retain & develop world-class talent, including making recruitment decisions of a cross-functional team
⦁ Champion a market-leading strategic mindset among senior leadership and the GM
⦁ Cultivate a high-performing, agile, one-team culture that is driven by relentless innovation
⦁ Operate as a “player-coach” to both manage and develop a deep strategy organization talent pool
⦁ LEADERSHIP in building and growing an organization that supports new business lines
⦁ PASSION for the potential of physical and visual product
⦁ INNOVATION as demonstrated by fluency in digital tools and processes
⦁ EXPERIENCE as a senior leader with strategy responsibility and proven results
⦁ EMPATHY as demonstrated by deep understanding of internal partner and external customer needs
⦁ ACCOUNTABILITY for breakthrough business results
⦁ COMMUNICATION & COLLABORATION in customer partnerships
⦁ ANALYTIC as demonstrated through data-centric and data-driven approaches to work
⦁ DILIGENCE in demonstrating, and enjoying, high attention to detail
⦁ FORWARD THINKING and able to design an action roadmap to meet objectives
⦁ Demonstrated ability to develop and deploy new and innovative marketing strategies
⦁ Minimum of 7 years of experience in marketing
⦁ Minimum of 4 years of demonstrated experience with B2B or B2B2C marketing
⦁ Minimum of 2 years of experience at the marketing manager/director level
⦁ Minimum of 2 years of meaningful agency coordination and project management
⦁ Proven track record of running successful projects at scale and supporting the building of successful products and high caliber teams from the ground up
⦁ Experience in managing corporate stakeholders to keep regular updates on business performance and progress
⦁ Ability to develop, communicate, and persuade stakeholders even in the face of extreme skepticism, risk, and uncertainty
No of direct reports: None immediately, planned 3 within 18 months
No of indirect reports: None
Budget Responsibility: $1.3M budget for agency work and campaigns
Travel Requirements: Expected 10%
Location: Remote with preference for NY/NJ metro
We are taking a responsible approach to creating environments that allow us to do what we do best – Protect what matters most.
As part of our commitment to health and safety, COVID-19 vaccines are required for all candidates and employees in this position. Proof of vaccination is required. Should you require accommodation for medical or religious needs, GAF will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable state and federal law.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Hawk, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).
With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.
Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.
GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most.