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Marriott Senior Manager, Ad Tech and Media Solutions (Bethesda or NYC) in Bethesda, Maryland

Job Number 20059819

Job Category Sales and Marketing

Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP

Brand Corporate

Schedule Full-time

Relocation? No

Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

The Senior Manager, Advertising Technology & Media Solutions will help Marriott’s Global Brand and Marketing organization realize its vision of delivering data driven, customer centric, omni-channel programs by managing capability roadmap(s) within the broader Marketing Platforms & Audience Distribution team, with a particular focus on Ad Tech and media solutions including the PLUS platform in support of Paid Media strategies.

This role will collaborate with partners across the organization to understand stakeholder needs, define the vision and features and capabilities for Ad tech and Media Solutions, delivering content, ads, offers, and other decisioned experiences to customers across paid, owned, and earned channels. S/he will actively manage a product roadmap, work across the organization and vendor partners to build consensus, and frequently communicate progress.

This role will keep our products innovating out in front of our competitive set by staying current on emerging technologies and business strategies in the buy and sell side of AdTech and media platforms. They will ensure their products are tightly integrated with the rest of the Marketing Platform through constant collaboration with other product peers on the team and alignment of roadmaps.

This role will champion the vision for the broader Marketing Platform approach outside of the department, lead and manage cross functional projects and/or product development teams, and work with other departments to realize this vision. Frequent collaborators include internal Global Brand and Marketing teams, agency and vendor partners, CX and other Digital Product teams, Project Management/Scrum masters, IT and Enterprise Architecture.

CANDIDATE PROFILE

Education and Experience Preferred

  • 4-year degree in Business Administration, Marketing, or related majorand 5-7 years of professional experience, demonstrating progressive careergrowth and a pattern of exceptional performance

  • MBA or other graduate-level degree in relevantfield preferred

  • 4+ yearsproduct management experience, preferably in the ad tech space

  • Experience working with Personalization, CRM, and/orecommerce technology preferred

  • Knowledgeand practice of core principals of software development lifecycles – preferencefor knowledge in Agile practices

  • Proven skill in presentation, negotiation andpersuasion of stakeholders

  • Proven skill in leading and working across multipleand distinct functional organizations (e.g. IT, International, Marketing)

  • Strong ability to speak with technical and creativeteams and translate these areas to business teams, with an understanding ofimpacts

  • Thrivesin a fast-paced, entrepreneurial environment, but within a large, complexbusiness

CORE WORK ACTIVITIES

Lead Development and Delivery of World-Class Ad Techand Media Solutions

  • Product Strategy

  • Developand actively forward-manage the product roadmap for broader AdTech capabilities

  • Manageand lead the PLUS platform product roadmap and related programs, with a focuson driving continued efficient revenue growth through new features, morepublishers, better analytics and automation, and additional media buyingsophistication

  • Primaryliaison between Media COE teams (Paid Search, Affiliate, Performance Display,Paid Social, Metasearch) as it relates to AdTech and PLUS product developmentand enhancements

  • Serveas a key business SME and point of contact for AdTech and PLUS platformcapabilities

  • Monitorthe competitive marketplace and quantify new market opportunities

  • Maintain alignment betweenproduct roadmaps with other teams including Data Strategy, CRM Platform,Content Management, M.com and Mobile App, and API

  • Keepcurrent on emerging technologies and business strategies that can enableincreased relevancy for the guest across Marriott’s digital products

  • Capability Analysis

  • Analyzeand benchmark product performance in the marketplace

  • Continuouslygroom and ensure product backlog is aligned with current business priorities

  • Identifyoptimization opportunities to drive continuous product management

  • Identifyand create mitigation plans for data and technology gaps that enable andaccelerate future product capability development

  • Partnerwith other Global Marketing and Product teams to balance trade-offs inperformance, features and speed-to-market

  • Development and Delivery

  • Partner closely with CX, IT, EnterpriseArchitecture to align business capabilities to technology and data strategies

  • Act as the main point of contact to managetechnical planning, development and the implementation of product capabilities

  • Drive product development through the entireproduct management lifecycle, from prioritization to release and sprintplanning, manage business acceptance criteria, develop user stories, scenarios,and requirements

  • Facilitate alignment of any product developmentdependencies with key platform initiatives and with other efforts in progressacross digital channels including paid media, email, and other owned channels.

  • Act as end-user advocate and ensure balanceddecisions are made that consider development and support costs, risk, end-user experience,ongoing maintainability and reliability, and stakeholder needs across alldigital business units

  • Ensureclear communication and coordination across business, design and engineeringteams to manage the scope of each product launch for on time, on budgetdelivery of features

  • Define,document and drive key product business metrics and reporting

  • Guidebudget planning and manage product budget and timelines

  • Activation Readiness & Support

  • Define,document and drive a baseline of key business metrics and reporting to ensurehigh product performance

  • Partnerwith Data Strategy, CRM Platform, IT and other development partners to ensurethat the required capabilities and data are available within the timeframerequired for activation of key personalization campaigns

  • Partnerwith the Paid Media team to support go-to-market launch plans and continuousoptimization tactics that leverage current product and platform capabilities

  • Assessand define any immediate capability gaps across current activation needs andprioritize into product roadmap backlog

MANAGEMENTCOMPETENCIES

Leadership

  • Adaptability – Maintains performance level under pressure or when experiencingchanges or challenges in the workplace.

  • Communication – Conveys information and ideas to others in a convincing and engagingmanner through a variety of methods.

  • Problem Solving andDecision Making - Identifies and understands issues, problems, andopportunities; obtains and compares information from different sources todraw conclusions, develops and evaluates alternatives and solutions, solvesproblems, and chooses a course of action.

  • Professional Demeanor - Exhibits behavioral styles that convey confidence and commandrespect from others; makes a good first impression and represents the companyin alignment with its values.

  • Strategy Development - Develops business plans by exploring and systematically evaluatingopportunities with the greatest potential for producing positive results;ensures successful preparation and execution of business plans througheffective planning, organizing, and on-going evaluation processes.

Managing Execution

  • Building andContributing to Teams - Participatesas a member of a team to move toward the completion of common goals whilefostering cohesion and collaboration among team members.

  • StrategyExecution – Ensuressuccessful execution across of business plans designed to maximize customersatisfaction, profitability, and market share through effective planning,organizing, and on-going evaluation processes.

  • Driving for Results - Sets high standards of performance for self and/or others; assumesresponsibility for work objectives; initiates, focuses, and monitors theefforts of self and/or others toward the accomplishment goals; proactivelytakes action and goes beyond what is required.

  • Planning and Organizing - Gathers information and resources required toset a plan of action for self and/or others; prioritizes and arranges workrequirements to accomplish goals and ensure work is completed.

Building Relationships

  • Customer Relationships - Develops and sustains relationships based on an understanding ofcustomer/stakeholder needs and actions consistent with the company’s servicestandards.

  • Coworker Relationships - Interacts with others in a way that buildsopenness, trust, and confidence in the pursuit of organizational goals andlasting relationships.

  • Global Mindset - Supports employeesand business partners with diverse styles, abilities, motivations, and/orcultural perspectives; utilizes differences to drive innovation, engagementand enhance business results; and ensures employees are given the opportunityto contribute to their full potential.

Generating Talent and Organizational Capability

  • OrganizationalCapability - Evaluates and adapts the structure ofassignments and work processes to best fit the needs and/or support the goalsof an organizational unit.

  • Talent Management - Provides support and feedback to help individuals develop andstrengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improveperformance of self and/or others.

  • Business Acumen - Understands and utilizes business information to manage everydayoperations and generate innovative solutions to approach business andadministrative challenges.

  • Technical Acumen - Understands and utilizes professional skills and knowledge in aspecific functional area to conduct and manage everyday business operationsand generate innovative solutions to approach function-specific workchallenges.

  • Analytically inclined and passion fordemonstrating value and ROI through quantifying performance vs. investment

  • Ability to translatemarket opportunities into tangible marketing activation

  • Ability to think big, but balance that withoperational realities and tactical execution capabilities

  • Basic Competencies - Fundamental competencies required for accomplishing basic workactivities.

  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers,word processing software, Internet browsers, etc.).

  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in away that allows one to solve work-related issues.

  • Oral Comprehension - Listens to and understands information and ideas presented throughspoken words and sentences.

  • Reading Comprehension – Understands written sentences and paragraphs in work relateddocuments.

  • Writing - Communicates effectively in writing as appropriate for the needs ofthe audience.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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