Job Information
Philips Product Marketing Manager in Best, Netherlands
As a Product Marketing Manager, you will be responsible for Spectral Computed Tomography (CT) portfolio downstream activities including product launch, market activation, sales support, and enablement. You’ll be the main contact person for the markets for commercial activities.
The Product Marketing team is responsible for building strong go-to-market strategies to drive the profitability of the Philips CT/AMI Business. Our team manages worldwide downstream marketing of industry-first products and best-in-class global product launches to grow market share and innovation leader status.
In this role you’re responsible for
Support the development of global Go-To-Market activities associated with New Product Introductions (NPI), such as launch plans, Marketing Communications strategy, sales training, content & collateral development, and pricing for multiple new product introductions within Computed Tomography (CT).
Develop marketing plans for assigned product launches, including gathering market research, competitive intelligence, and the voice of the customer for CT products.
Partner with key markets to formulate marketing strategies for assigned products, including product positioning, configuration, and pricing to deliver sales, orders, and margin objectives.
Partner with legal and regulatory to ensure compliance of marketing messages/claims.
Demonstrated success with creative marketing/position plans.
Up to 25% travel are expected to attend trade shows, sales events, and customer meetings.
You're the right fit if:
Product launch experience including marketing and content creation. Radiology background, CT and Spectral CT are preferred.
Good communication and presentation skills
Bachelor’s degree or equivalent work experience
More than 5-yrs related experience in Product Marketing or adjacent fields (for example, Field Marketing, Clinical Marketing, Marketing Communications)
MBA desired in a related field is preferred
Advantage for markets BMMs or modality specialists that would like to grow their career into product marketing.
Ability to synthesize market and customer feedback and existing and new products into solutions; comfortable with making tradeoffs, and decisively
Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments
About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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