Job Information
Whirlpool Corporation Senior Analyst Digital Marketing - Search Engine Marketing ( SEM ) and Social Media in Benton Harbor, Michigan
Requisition ID: 63967
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
This role in summary
The Gladiator media and demand generation senior analyst will be responsible for the development and execution of various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns (ie. CRM, SEM). This is a critical role to drive brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize conversion rates through the consumer journey.
Your responsibilities will include
Develop and execute comprehensive media plans for Gladiator focusing on driving near term sales, channels will likely include SEM (Search Engine Marketing), programmatic, and paid social.
Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize ad spend and improve ROI.
Develop and implement comprehensive public relations strategies to enhance brand visibility and reputation.
Formulate and implement comprehensive social media strategies to enhance brand presence and engagement across platforms using paid, organic and influencers.
Optimize Gladiator’s Customer Relationship Management (CRM) strategy to enhance customer satisfaction, retention, and loyalty.
Oversee the end-to-end management of promotional campaigns, from concept development and budget to execution and performance analysis.
Minimum requirements
Bachelor's degree
4 + years experience in digital marketing or media
2+ years experience in SEM
2+ years experience in Social Media and Influencer Marketing
Preferred skills and experiences
1+ years experience in Public Relations
Exceptional analytical skills, including experience with ROAS (Return On Ad Spend), ROI (Return On Investment), and incrementality
Exceptional communication and collaboration
Agency management experience
Financial acumen
Project management experience
RSRWH
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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