Job Information
Whirlpool Corporation Product Marketing Launch Manager in Benton Harbor, Michigan
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
This role in summary
The Product Marketing Launch Manager is responsible for developing and executing Front Load Laundry Go-To-Market launch plans for the Whirlpool Corporation portfolio of brands. This person will work closely with brand marketing, merchandising, shopper marketing, sales education, consumer insights, engineering, and manufacturing to deliver exciting product launches. This person is also the marketing leader for all in-market products and maintenance of business activities. The position reports to the Senior Director of Laundry Product Marketing.
Your responsibilities will include
Lead product Go-To-Market plan and launch execution results through strong cross-functional relationships (working with Merchandising, Brand, Engineering, Manufacturing, Global Consumer Design, Sales Training, Internet of Things (IoT), and Finance) to deliver effective, coordinated and comprehensive product launches to the market
Ensure consumer insights, shopper insights, purchase drivers, and other research are leveraged to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning
Project management within a tollgate structure
Act as a primary marketing contact for your product platform for maintenance of business activities including product specification changes, quality improvement, cost management, production changes, etc.
10% travel
Minimum requirements
Bachelor's degree
5+ years in product, marketing or sales
Preferred skills and experiences
Master’s Degree
Ability to simplify the complex in a way that is compelling for stakeholders
Consumer-centric, insight-led, and naturally curious with a sense for solving problems that others may not realize exist and a desire to push beyond the status quo
Strong strategic and analytical mindset, excellent critical thinking, sound judgment and effective decision-making ability
Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
Self-starter, works with minimal oversight
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.