Job Information
Publicis Groupe Business Systems Analyst 2 in Bengaluru, India
Overview
Keepers of the connections we make, the CRM team comes with a great focus on knowing and identifying the right customers for our global clients. Our CRM platform, built on state-of-the-art technologies like Redshift and Matillion, is a powerful product. Driven by data and analytics, the team creates custom solutions for each client and is one of the fastest growing tribes at Epsilon India.
As a Business System Analyst 2, you will have an opportunity to be part of the Platform Delivery team. This team delivers world class marketing technology platforms using Epsilon’s market leading PeopleCloud suite of products, which support our clients’ multi-channel marketing strategies. This role requires you to have both business and technical expertise and will need you to act as a liaison between the client and the technical delivery teams. You will play a key role within the Platform Delivery organization — across many disciplines within the Software Development Lifecycle — including requirements gathering, documentation, design, and testing.
Responsibilities
What you’ll do as a Business Systems Analyst 2:
Demonstrate curiosity, problem solving, and critical thinking skills
Exhibit a strong desire to learn new technologies and skills
Work with clients and internal Epsilon teams to understand, define, and completely document business and/or campaign requirements using standard templates
Understand system high level designs and map business/campaign requirements to functional and non-functional components of the solution.
Analyze data quality to identify trend, issues and recommend changes as required.
Help support client data onboarding (multiple vendors/sources) to Epsilon solution
Help maintain process documents and update them regularly
Create, support, troubleshoot, and deliver on client requests in support of the day-to-day marketing operation
Support the testing effort of database enhancements and to ensure accurate on-time delivery
Have effective client meetings, understand deliverables, and drive successful outcomes
Marketing and Messaging Business Systems Analysts will also:
Build multi-channel marketing campaigns- including creation, testing and deployment of campaigns
Support the team to improve delivery quality, repeatability, and on-time delivery of campaigns
Qualifications
Bachelor’s degree in Computer Science or a related field or have equivalent experience.
3 to 4 years of experience in IT industry
Tech-savvy with strong interpersonal skills
Ability to learn business and functional processes
Excellent written and verbal communication skills
Basic understanding of software development methodologies
Desire and ability to learn new technologies and software
Aptitude for data and data analysis, ability to investigate data through various data tools
Ability to multi-task, prioritize and quickly change priorities
Ability to work collaboratively with global teams
Nice to have:
Basic understanding of marketing CRM, digital marketing, or marketing concepts
Ability to document requirements and specifications
Knowledge of databases, SQL concepts
Should have experience in the database (SQL, PLSQL, Datawarehouse concepts, SCD1, SDC2, SQLs. Etc.)
Exposure to marketing campaign tools (Eloqua, Marketo, Responsys, Zeta, etc.), and ability to learn new campaign platforms
Exposure to data warehousing, data lake, and data mart concepts
Exposure to real-time, API, HTML, or web technologies
Personal attributes:
Professionalism and integrity
Self-starter
Excellent command of verbal and written English
Well organized, with the ability to coordinate development across multiple team members
Commitment to continuous learning and team/individual growth
Ability to quickly adapt to changing tech landscape.
Analysis and problem solving skill
Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it!
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here (https://www.epsilon.com/apac/youniverse)
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.