Job Information
Tremco Incorporated Marketing Communications Specialist (Sr) in Beachwood, Ohio
The Senior Retail Marketing Communications Specialist's goal is to support a retail program that includes utilizing consumer insights in brand positioning, brand marketing , and packaging copy and design. You will be working closely with the Senior Program Manager - Retail Program, National Sales Manager - Retail Program, Tremco CPG and Consumer Group team members, and retail partners on marketing collateral, digital content, product packaging, POP materials, planograms, social media, local marketing, and leveraging the retailers' own marketing package offerings. You will be directly responsible for coordinating all marketing communication projects and support activities that run in tandem with the program. To meet the program's marketing goals, you will be creating a range of marketing materials from concept through copywriting and graphic design, such as POP materials, videos, advertisements, infographics, email campaigns, training presentations, digital content, social media content, product data sheets, and any other sales and marketing materials required. Essential Duties & Responsibilities: * Drafting, editing, and proofreading copy for a range of content types * Working collaboratively with Senior Program Manager - Retail Program, National Sales Manager - Retail Program, marketing, sales, product management, and technical experts to develop content * Designing layouts using graphic design software and managing brand standards across a variety of collateral as well as packaging design * Participating in the annual communications planning process by working with retail program management, RPM sister companies and retail partners. * Coordinating all marketing communication projects and support activities related to the program * Developing a range of marketing materials including but not limited to POP materials, advertisements, email campaigns, digital content, infographics, videos, photos, social media, and presentations * Working closely with Senior Program Manager - Retail Program, National Sales Manager - Retail Program, Tremco CPG and Consumer Group team members, and retail partners on planograms, marketing collateral, digital content, social media, and local marketing initiatives * Develop and execute retail program/ products SEO strategy Qualifications: * Bachelor's degree in Marketing, Communications, or related field * Proven experience in a retail marketing communications role * Knowledge of retail marketing and brand positioning strategies * Excellent writing, editing, and proofreading skills * Proficiency in graphic design software * Strong project management and planning skills * Ability to work collaboratively with cross-functional teams Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.