Job Information
Gillman Home Center Marketing Manager in Batesville, Indiana
Job Summary:
The Marketing Manager is t o assist in the development of the continual evolution of The Gillman Home Center Brand. Continued fresh asset development representing the brand in a positive light for all marketing avenues is essential to the brand and its growth.
The Role:
Expansion of the GHC brand and its evolution in the constantly changing marketing atmosphere, and placing and maintaining the brand’s position as a leader in independently owned, family-oriented, retail businesses using creative marketing tactics. The development of each location to adapt to evolving marketing strategies while maintaining its individual community essence is dependent on constant communication to and from the locations, Management teams, and Points of Contact. Maintaining the “Gillman Difference” principles is always pertinent, as this position is responsible for the brand integrity of GHC, so personal representation through social media outlets must be tactfully maintained keeping that in mind. The Marketing Director is responsible for all public representation of Gillman Home Center in accordance with company policy, brand expectations, and the direction of the company COO.
Essential Functions:
Treat all team members, vendors, and customers with courtesy and respect.
Point of Contact (POC) leadership
Growing and developing location specific Points of Contact and their understanding of brand promotion utilizing their social media outlets
Scheduling and posting approved social media content
Updating and maintaining of Marketing Calendar to assist the POC’s and their management teams in scheduling appropriate time for their Marketing duties around their normal work schedules
Regular communication with POC’s as needed to evolve their understanding of current Brand goals
Ensuring location specific promotions are being approved and built to GHC standards
Monthly Sales related posting
Weekly post submissions for social media with engaging and informative content
Execution of monthly POC video meetings and their agendas with the goal of educational growth of the POC’s
Customer email coordination
Create bi-weekly email content for our database of email customers
Monthly sale flyer oversight
Manage all content in coordination with Do It Best for creation of flyers
Sale creation of monthly sale items in POS system for all locations
Maintaining of customer communication and conveyance of positive and/or negative customer correspondence to Operations and the COO in the following avenues
Google Business Pages
Website Contact Us submissions
Store specific Facebook Pages
Store hours updating on all related platforms
Facebook
Google
MyGillman.com
Apple maps
Regular Marketing asset building for the following:
Regular updating of Rental Department catalogs on MyGillman.com
Companywide social media content
Staff communication bulletins
Planning and execution of location specific events (Grand Openings, Ladies Nights, Contractor Expo’s, etc.)
In store signage creation oversight (endcap headers, consumer communication, holiday hours of operation, etc.)
Company communication of sale items and pertinent marketing information
Regular communication with Store Management as necessary to support the growth of each location’s Management team and their understanding of our brand marketing tactics with a mindful eye to each individual location’s sales mix strengths.
Attend store expos and events as needed.
Assist in the evolution of Gillman Home Center to maintain the everchanging modernized marketing tactics with an eye to old fashioned, time proven, hardware presence.
Ensure a safe working environment. Maintain situational awareness. Identify and report any safety issues or concerns to management.
Follow all company policies and procedures.
Other duties as assigned.
Skills:
Active, customer friendly Social Media Status with proven audience growth capabilities.
Leveraging social media search engine optimization and other tactics to promote GHC’s products and services.
Effective communication and interpersonal skills
Strategic thinking and strong leadership and mentoring experience.
Ability to work and adapt effectively under stress.
Basic computer proficiency with fluency in Photoshop and MS PowerPoint or Google Sheets.
Active or recent education in Marketing or related schooling.
Fearless in suggesting/implementing new ideas and “outside the box” thinking.
If you cannot have fun while being productive, we are not your company.
Must be adaptable and coachable to a relatively new and ever evolving Department in our Company.
Friendly, customer first “Humble and Kind” work presence.
Excellent grammar and spelling
Familiarity with traditional and digital marketing, social media savvy
Self-motivated and possess desire for self-development.
Strong organizational skills, detailed and thorough
Instill positivity to all
Sound integrity, diligent, reliable, and a great team player
Supervisory Responsibility:
This position may supervise marketing team members.
Physical Requirements:
The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation.
Prolonged periods of sitting, standing and walking throughout the day.
Must be able to occasionally lift up to 10 lbs.
Ability to drive to travel to store locations and training sites as needed using a company vehicle.
Position Type and Expected Hours of Work:
This is a full-time position, 45 hours/week. Must be available for occasional evening and weekend events.
Requirements:
Bachelor’s degree in marketing, business, communications, or a related field preferred.
Fluent in Adobe Photoshop and Microsoft Power Point.
5+ years of experience in marketing with a focus on social media management and SEO.
Clean driving record and background check.
Benefits Offered:
Medical, dental, and vision insurance
Short Term Disability, Long Term Disability, Cancer Insurance, Accident Insurance
Free $25k Life Insurance, and Voluntary Supplemental Life Insurance
401k plan with employer contribution
Paid time-off
Employee discount
Gillman Home Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, political affiliation, military service, or other non merit-based factors in accordance with applicable federal, state and local laws.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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