Job Information
EssilorLuxottica Digital Trade Marketing Trainee in Barcelona, Spain
Digital Trade Marketing Trainee
Fecha: 21 jun. 2024
Ubicación:
Barcelona, ES
QUIENES SOMOS
Somos EssilorLuxottica, líder mundial en diseño, fabricación y distribución de lentes oftálmicas, monturas y gafas de sol. Nuestra empresa reúne la experiencia complementaria de dos pioneros de la industria, uno en tecnologías avanzadas de lentes y el otro en la artesanía de monturas icónicas, para juntos crear un negocio integrado verticalmente que está en una posición única para abordar las necesidades de visión en evolución del mundo y la demanda global de un creciente industria de las gafas.
Con más de 180 000 empleados dedicados en 150 países que impulsan nuestras marcas icónicas, nuestra gente es creativa, emprendedora y celebrada por sus perspectivas e individualidades únicas. Comprometidos con la visión, permitimos que las personas "vean más y sean más" gracias a nuestros diseños innovadores y tecnologías aplicadas a las lentes, calidad excepcional y métodos de procesamiento de vanguardia. Todos los días impactamos las vidas de millones al cambiar la forma en que las personas ven el mundo
Mision: The Digital Trade Marketing Trainee works closely with the E-commerce corporate team and local stakeholders (TMK, brands and commercial team) in the increase of value of the digital channel.
Responsibilities:
• Supports creating the communication strategy that helps increase the internal on-line culture.
• Collaborate with the sales e-commerce manager, coorporate e-commerce team and brands in the definition of the client strategy and development of the brands strategy in the websites of the main partners (based on our local investment funnel).
• Supports generating qualitative leads for our brands portfolio through different strategies (social ads, CTAs, landing pages, attractive content etc.).
• Supports management of the e-commerce digital budget with focus on the optimization of the ROI & ROAS of all the campaigns. Analysis of the main digital KPIS (CTR, CPL, CTA etc.).
• Supports development of account-based marketing (ABM) for our main clients while searching and negotiating an agreement with a reliable digital agency for the rest of the clients.
• Supports management of our local content platform with focus on the UX (user experience) and UI (user interface) and feeding the platform with the most updated brands contents.
• Tracking of the different digital projects KPIS (digital windows project, smartshopper etc.) focusing on the development of the digitalization of the physical point of sale.
• Introduction of all the quotations in SAP to create purchase orders and monitor the alignment with the budget.
Requirements:
• Higher-degree in marketing or similar. Master in digital marketing will be highly evaluated. •
• Previous experience with google analytics and main social paid platforms.
• Spanish (native) and English (advance)
• Posses DNI or NIE