Campus Pride Jobs

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

• Overview

• Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Strategic customer and prospect accounts? As an ABM Marketing Program Manager you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest accounts. Are you ready to unleash your creativity and deliver results?

• Responsibilities

• This role requires the ability to work collaboratively as part of a globally dispersed, cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics.

• Develop and lead programs to drive account engagement aligned to top target accounts (customer and prospect) in APAC focusing on acceleration & growth

• Utilise a range of 1 tactics dependent on account analysis, developing growth strategies alongside Sales and Partners team

• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalised engagement strategies

• Work with the global team to launch personalised and engaging experiences including microsites for key accounts and produce scalable content, including executive briefings, blogs, videos, and infographics

• Drive digital awareness through paid social campaigns on LinkedIn, Demandbase activities, and personalized microsites

• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms"

Required Technical and Professional Expertise

• Education and Experience Requirements:

• Bachelor's Degree required

• At least seven years of professional experience, including one year of ABM marketing experience

• Experience in the software market

• Skills and Abilities Required:

• Experience in Demandbase platform

• Confidence collaborating across marketing and sales leadership and cross functional working

• Proven experience in devising demand generation campaigns

• Able to prioritise and manage process to drive programs forward

• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes

Preferred Technical and Professional Expertise

• Familiarity with IBM and Apptio offerings

About Business UnitIBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.