Cengage Group Senior Lifecycle Marketing Manager (Remote) in Baltimore, Maryland
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. The Digital Marketing team is looking for a Senior Marketing Manager to help lead all aspects of our customer engagement strategy across planning, execution, and analysis. In this role, you will need to develop a deep understanding of ed2go’s customer lifecycle stages and craft lifecycle marketing strategies that will help guide customers through enrollment. You’ll work cross-functionally with a variety of teams throughout the organization, including Marketing, Enrollment, and Student Services, to understand and address customer challenges, drive customer engagement, and improve key performance indicators through a variety of marketing channels. What you'll do here:Strategy + Build multi-channel customer engagement strategies and workflows across email, re-targeting, and other marketing channels, to maximize for lead generation, lead nurture and re-engagement, while reducing churn + Own the growth of our engagement channels, managing a roadmap of campaign ideas and experiments to meet quarterly business goals, along with the use of qualitative and quantitative data to inform campaign decisions Implementation and Testing + Work with our Marketing team to create compelling marketing briefs and overall messaging strategies + Run A/B tests across campaigns/channels to identify key levers of growth that we can scale across our catalog of products + Monitor campaign performance and share readouts on a regular cadence with the team Skills you will need here: Required: + A passion for understanding customers, with experience developing customer personas/segments + Excellent communication and interpersonal skills, to help champion customer relationships and work with cross-functional teams. + Strategic problem solver that can see beyond the day-to-day grind to help reach adoption and renewal goals, create a stronger brand, and improve the customer experience + Experience creating and carrying out marketing campaigns and programs that drive customer engagement + 5-7 years of experience in marketing, with a focus on Lifecycle, Customer Success, Engagement and/or Retention + Expertise in direct digital marketing standard methodologies, including email marketing, social media, retargeting and digital personalization + Ability to understand IT infrastructure and desire to learn the technical side of product adoption + Experience using digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms + Expertise in email marketing standard methodologies (other marketing channels a plus) + Familiarity with email HTML/CSS + Demonstrated cross-functional partnership and project management experience + Technical knowledge of engagement marketing tools and data integration + Analytical skills for understanding effectiveness and value of customer engagement efforts + Demonstrated track record of delivering against customer and business Key Performance Indicators + Strong understanding of A/B and incrementality testing standard processes + Familiarity with marketing attribution Preferred: + Prior experience in scaling multichannel/omnichannel marketing messaging programs + Ability to write effective customer-facing copy Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power! Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 (617) 289-7917. If you are a Colorado state or New York City resident, please email email@example.com to receive compensation information for this role. Please be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.