Job Information
Johns Hopkins University Enrollment Marketing Specialist in Baltimore, Maryland
JHU Carey Business School is seeking a detailed and organized digital marketing professional with project management skill for the position of Enrollment Marketing Specialist . Reporting to the Marketing Manager, the Enrollment Marketing Specialist supports the development, planning, and execution of email marketing strategies to support Johns Hopkins Carey Business School enrollment goals for full-time, part-time degree programs and non-degree Executive Education courses. They will also serve as the project lead for reporting on email marketing efforts.
The Enrollment Marketing Specialist works in an environment with tight deadlines. This person needs to excel at project management (balancing multiple projects at once and managing detailed timelines), understand and align marketing messaging with the student mindset, and must be able to work as an integral cross functional team member. Successful candidates will have hands-on experience with marketing automation tools such as Pardot, Marketo, etc.
Specific Duties & Responsibilities
Email Marketing Coordination and Execution (50%)
Set up, deploy and optimize targeted email campaigns via Slate to prospective students for full-time, part-time degree and certificate programs through the different stages of the prospective student funnel.
Set up, deploy and optimize targeted email campaigns via Pardot to prospective participants for Executive Education throughout the different stages of the prospective participant funnel.
Maximize efficiency and capitalize on the full marketing automation features and benefits of both Pardot and Slate.
Manage a detailed email communication calendar across partners with timing, target audiences, content focus, approvals, and initial metrics.
Enrollment Marketing (15%)
Ensure effective development and execution of enrollment marketing projects and campaigns.
Organize and coordinate annual updates to marketing communication plans, email templates, and relevant print materials for full-time degree programs, dual degree programs, and Executive Education.
Email Marketing Data and Analytics (15%)
Create and manage performance measurement framework to be used across degree and non-degree programs email marketing efforts in line with best practice standards in reporting.
Provide recommendations to improve email campaign performance, increase brand awareness, and support enrollment goals for Admissions and registration goals for Executive Education.
Evaluate current processes and makes recommendations for process changes, then implements changes to create new guidelines or structure.
Relationship Management (10%)
Work closely with Carey’s cross-functional team members to support Carey’s strategic priorities.
Serve as a collaborative member of the Marketing and Communications team, assisting with other marketing-related duties as assigned and as time permits.
Project Management (5%)
Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
Effectively track and manage his/her projects using project management software.
Other (5%)
Possible website maintenance support, including photo updates, content updates, desktop research and competitive website review.
Other duties as assigned.
Special Knowledge, Skills, & Abilities
Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time.
Excellent time-management skills, along with demonstrated ability to juggle multiple projects.
Excellent writing, editing, and proofreading skills.
Excellent communication skills, written and verbal, and strong interpersonal skills.
Ability to work creatively with a small, close-knit team on a variety of school-wide projects.
Keen attention to detail.
Knowledge in higher education trends and market.
Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.
Knowledge of Pardot (Marketing Cloud) marketing automation tool and/or Technolutions Slate CRM platform a plus.
Knowledge of BrightEdge SEO tool.
Knowledge of relevant reporting tools such as Google Analytics 4, Google Looker Studio, and Tableau.
Proficiency in Microsoft Office necessary, with advanced skills in Microsoft Excel.
Must maintain a professional working relationship with faculty, students and staff.
Self-starter and can lead independently and proactively.
Must be a proactive communicator, keeping their manager informed on a regular basis of work progress.
Must be a team player, capable of interacting interdepartmentally.
Minimum Qualifications
Bachelor's Degree in related field.
Two years related experience.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Experience with marketing automation tools (e.g., Pardot, Marketo, etc.) very strongly preferred.
Bachelor’s degree in marketing, advertising, public relations, communications.
Four years of digital marketing experience preferred.
Four or more years of relevant experience, preferably in higher education.
Classified Title: Communications Specialist
Job Posting Title (Working Title): Enrollment Marketing Specialist
Role/Level/Range: ATP/03/PB
Starting Salary Range: Min $45,700 - Max $80,000 Annually ($60,000 targeted; Commensurate with experience)
Employee group: Full Time
Schedule: Monday-Friday 8:30 AM to 5:00 PM
Exempt Status: Exempt
Location: Hybrid/JH at Harbor East
Department name: Marketing & Communications
Personnel area: Carey Business School
Equal Opportunity Employer:
Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.