Job Information
UNIVERSITY OF TEXAS AT AUSTIN Social Media Coordinator in Austin, Texas
Manage all day-to-day aspects of UT Austin College of Liberal Arts social content on Instagram, Twitter/X, LinkedIn, Facebook, and YouTube, including creating, scheduling, posting around college and university content pillars, events, emergency alerts, student initiatives and academics, faculty research and achievements, and other related topics as assigned.Develop and creatively execute social media strategies aligned with COLAs goals and University strategic priorities and branding guidelines.Collaborate with Student Affairs and Office of Student Engagement teams, as well as interdisciplinary partners across the university, to maximize impact of content creation efforts.Identify emerging trends on social media and quickly generate content to capitalize, promote thought leadership of the college, and grow engagement within each platform.Create and oversee social media campaigns, including paid social media advertising strategies and budgets, particularly around student recruitment and admissions.Enact a social listening strategy and actively engage with COLA community by responding to comments and messages.Analyze engagement data and social media metrics to identify trends in follower interactions and refine content strategy.Other related functions as assigned