Job Information
UNIVERSITY OF TEXAS AT AUSTIN Digital Marketing Manager in Austin, Texas
Serve as a critical member of the NDCSS Communications Team to provide marketing expertise, maintain brand standards, and build communications networks for a national research center with disabled and diverse audiences, from student and families to higher education administrators and researchers.Manage digital communications including the website and its newsfeed, social media, email newsletters and marketing, and online resources. Create and implement a content marketing calendar to integrate and coordinate dissemination throughout all digital platforms.Work with website developer(s) on the development, maintenance, and evaluation of the center website to prioritize the user experience, create and integrate National Disability Center content, implement strategies to increase web traffic and search engine results rankings, and write engaging content.Manage social media presence and content calendar. Supervise Student Fellow(s) as they assist in creating engaging content. Monitor social media channels for breaking news or trending topics and recommend responses, as needed.Manage, create, and track monthly email newsletters and all email and SMS marketing communications, including subscriber lists and outreach.Produce internal impact reports with analytics, which will inform future communications strategies and update the Leadership and Evaluation Teams.Assist with outreach activities, online events, media relations, and research translation.Oversee website developer and other vendors, consultants, and graduate students as required. Use project management tools to facilitate and delegate workflows.Support business management, including budget tracking with director, leadership calendars, management of Center email inbox, etc.Contribute to an organizational culture that supports collaboration and effectiveness.Complete other related tasks as assigned.