Campus Pride Jobs

Principal ResponsibilitiesOversee and supervise departments related to museum external affairs; specifically marketing and communications, public relations, visitor and volunteer services, and public programs.Lead, coach, and build a data-driven team focused on marketing, design, communications, programming, and visitor experience. Establish team and individual goals, set departmental budgets, and monitor and support team performance.Provide leadership for creative team, social media efforts. and website content and creation.Serve as a key member of senior management team, working closely with the Museum Director and museum colleagues on digital initiatives, creating and implementing effective and proactive marketing and communication strategies and visitor engagement strategies with a focus on expanding audience and donor and membership bases, increasing revenue, strengthening the organization's voice and increasing its impact.Embrace and model inclusive leadership and collaboration, and actively contribute to the senior leadership team's focus as an active thought partner to further the Blantons commitment to engaging Austinites and Texans with the visual arts and continuing to promote the museum for local, national, and international tourism.Develop and execute programs for target visitor segments designed to increase earned revenue and work in close collaboration with Finance to identify and manage revenue growth opportunities as well as risks that might prevent growth and goal performance.Embrace and resolve big challenges with energy, drive, and dedication in a fast-paced and growing environment.Grow the organization's brand to the broadest possible array of stakeholders through a combination of digital content, effective use of media, public relations, and other tools and channels, with an eye toward brand integrity and consistency.Oversee the museums strategic institutional communications to board members and other major constituencies, along with museum communications to campus and staff. Serve as liaison with Universitys communications department for all campus communication efforts and responses.Set benchmarks for success by gathering internal input and identifying relevant external research and industry standards.Key FunctionsResponsible for data-driven audience development, planning and oversight of visitor experience, and public program development and expansion; includes oversight of the activities of revenue-generating units: group sales, general sales, and other growth opportunities with the goal of increasing revenue. Leverage data, market research, and industry knowledge to forecast revenue for areas of oversight.In collaboration with Development and Membership team, develop and support programs and strategies designed to increase revenue including but not limited to visitor loyalty, member retention, moving single ticket buyers to members; and moving members along the continuum to donors.Develop and implement institutional surveys to understand visitor volume and use patterns; share and integrate findings throughout the organization to inform planning, operations, marketing, and fundraising strategies.Monitor progress towards revenue and online sales goals and adjust strategy and forecasts in accordance with progress.Leverage marketing and communications strategies, including digital, data-driven, paid, and organic, to ensure engagement with key audiences: visitors, members, groups, donors, sponsors, and community members to position the Blanton as a museum leader and maximize revenue.Hire and manage agencies/consultants as needed to execute media and PR campaigns in a cost-effective manner and according to University purchasing guidelines.Identify, track, and analyze visitation performance metrics to maximize effectiveness and track return on investment.Oversee communications strategy to secure media coverage for the Blanton, its programs and people.In collaboration with museum director, and curatorial an operations teams, guide the development of public programs and experiences that engage the Austin and central Texas communitys visual arts scene in creative and extraordinary ways.Ensure that strategic institutional priorities are represented in high-performance operations, and that the institution's strategic priorities are informed by operational realities.Collaborate across departments to bring a customer-centric perspective to operational and strategic planning.Ensure operational excellence within the departments by providing oversight, and proactively identifying opportunities to enhance the experience and mission delivery.Serve as a key point of contact to various other departments on campus and in the community related to Blanton external affairs.