Job Information
HP Inc. Demand Generation Manager in Austin, Texas
Job Summary
- This role is responsible for leading comprehensive management of the lead lifecycle, including acquisition, nurturing, scoring, and handoff to the sales team. The role applies advanced design and execution of multi-channel nurture flows to guide prospects through various customer journey touchpoints. The role also includes defining segmentation criteria, leading testing strategies, ensuring legal compliance, and providing leadership on complex projects while mentoring lower-level employees.
Responsibilities
Leads management of the lead lifecycle, including lead acquisition, lead nurturing, lead scoring, and lead handoff to the sales team.
Applies mastery design, assembly, and execution of state-of-the-art multi-channel nurture flows to progress prospects through customer journey touchpoints.
Identifies and develops strategy for relevant buying journeys and data attributes to drive effective segmentation and targeting strategies.
Contributes to developing strategy for the planning, development and execution of segmented nurture streams and transitions based on prospect behavior and other critical objectives.
Leads definition of segmentation criteria by behavior and profile data to manage audience lists for the different buyer personas.
Heads multi-variable testing strategy on lead nurturing strategies and consults with marketing and content teams to identify new tactics that can be used for our nurture programs.
Ensures compliance with legal and security governance practices related to customer consent.
Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in CRM, testing and optimization strategy, or a related field.
Preferred Certifications
NA
Knowledge & Skills
Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
- Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
- Provides highly innovative solutions to complex problems within established policy.
Disclaimer
- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $130,350 to $200,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.