Wells Fargo Analytic Manager 4 (Marketing Analytics - Payments, Virtual Solutions, and Innovation) in Austin, Texas

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations and the CAO Integration and Planning Office.

The Marketing Analytics team is responsible for bringing world class business analysis expertise to bear on strategic analysis related to supporting all of the lines of business at Wells Fargo.

This role will support senior Marketing leadership in developing customer-centric insights and analysis that informs or supports business goals. This team provides deep-dive analytics to develop enhanced customer segmentation/micro-segment strategies, trigger strategies, channel engagement initiatives aimed at acquiring, deepening or retaining customer relationships and optimization of the customer contact strategy across various product groups.

  • Oversee a group of seasoned analysts in their day-to-day analytic project work and has the responsibility for all team member development, coaching and overall leadership of the projects

  • Responsible for identifying marketing and business growth opportunities drive corresponding segmentation solutions to capitalize on the opportunities and support cross projects in concert with their line of business analytic and business partners

  • Work with marketing and product partners to develop deep customer profile as well as product, offer and messaging strategies

  • Analyze customer behaviors and engagement patters to identify key customer events and triggers that lead to customer purchases

Key Responsibilities for PVSI Leader Role:

  • Partner with PVSI Marketing OC to support Payment marketing strategy, focusing on strategic opportunities, understand customer payment utilization behaviors

  • Support digital acquisition strategies with consumer deposits. Understand digital channel usage patterns, identify features/activities that can support a digital first initiative such as online bill pay, mobile deposits

  • Provide analytic support for overall card acquisition and utilization marketing strategies for Credit Card. Support new product launches and co-branding initiatives

  • Partner on and support cross Card/Deposit initiatives and represent Card and/or Deposits engagements/customer behaviors

Preferred Location(s): Charlotte-NC, Des Moines-IA, St. Louis-MO, Portland-OR and Irving- Texas. Other Wells Fargo locations may be considered.

As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will:

  • Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them

  • Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks

Required Qualifications:

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling

  • 4+ years of management experience

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psc/PSEA/APPLICANTNW/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPST_FL&FOCUS=Applicant&SiteId=1&JobOpeningId=5408351&PostingSeq=1.

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.