Job Information
Unilever Marketing Manager Ice Cream in Athens, Greece
ABOUT ICE CREAM: Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
JOB PURPOSE:The Marketing Manager Ice Cream will lead the full marketing agenda to take this business to the next level, considering the changing consumer behaviors and growing competitive pressure in this category.
We need someone with passion for driving healthy business growth and the ability to lead, motivate and develop their team. The holder will need exceptional business acumen, strong decision-making & flexibility with proven communication skills.
MAIN ACCOUNTABILITIES:
Leads the Integrated Business Planning process (IBP) for categories of responsibility: insight generation, priorities & objectives definition, supporting the Brand Marketing Plan.
Keeps on-going communication with the Category’s Global / Regional Teams, shares local trends and performance and understands regional priorities that affect the local business
Oversees the execution of the Brand Marketing Plan:
Overall portfolio (incl. innovation) plans.
Media and promotional strategy, based on continuous understanding of market and competitive context.
Implementation of a proper product, price, place & promotion mix, to achieve market and financial objectives.
Continuously control & adjust the plan in response to changing conditions and priorities.
Manage portfolio 5S programs and network/SC discussions.
Develops thorough understanding of the market, the competition, the consumer, our brand health & attributes by analyzing all available data (consumer studies, tracking data etc.).
Identifies & develops cases for new business opportunities - working with local and international cross-functional partners & communities
Responsible for annual projections & any necessary remediation actions (i.e. promotional activities, pricing actions, innovation delivery, marketing investments etc.).
Leads and coaches a talented team to achieve individual development plans in line with business priorities.
WHAT YOU NEED TO SUCCEED:
Bachelor's degree in Marketing, Economics or Finance.
Master's degree in Marketing, Economics, or an MBA is a plus.
+5 years of experience in marketing with similar scope of responsibilities
Commercial understanding is required and proven experience in commercial roles will be a strong advantage.
Strong experience in Media management (Traditional and Digital), consumer & shopper activation campaigns & product development.
Fluency in Greek & English.
PREFERRED SKILLS:
Strong communication skills, collaborative, international mindset.
Business ownership with self-drive to deliver results.
Strong analytical & strategic skills with solid financial understanding.
Consumer & Shopper orientation.
KEY INTERFACES:
CSP Team
External Agencies
Central Category(s) Team
Finance Team
Sales Team (Account/Customer Activation/Field Sales, etc.)
Customer Operations (Planning/Customer Service, etc.)
CVs will be treated in strict confidentiality.
Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Márketing
Job Category: Marketing
Job Category: Commercialisation
Job Type: Brand Manager
Industry: UnileverExperiencedProfessionals