Job Information
House of Blues LN Concerts, Regional Marketing Manager in Allentown, Pennsylvania
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
The JOB
We are currently looking for a Regional Marketing Manager for the Archer Music Hall – a new state of the art-of-the-art 1600 GA music space along with the smaller 500 capacity room, Arrow. This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows. This role will also maintain a dotted line into our Venue Nation organization, working with Venue Nation Operations & marketing teams to deliver on operational goals and fan-first experiences within our owned and operated venue portfolio.
WHAT THIS ROLE WILL DO
Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events at the Archer Music Hall.
Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
Partner with the local talent buying team to manage the success of events across both venues
Develop impactful promotions for Live Nation events using multiple regional media partners
Compile and share extensive audience and artist demographic information to shape development of marketing plans
Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
Compile advertising settlement documents as needed for local events
Work with internal stakeholders to provide post show marketing analytics recaps to artists
Maximize show awareness on socials, in emails, on websites and in venue
Coordinate street team and grassroots marketing efforts with local market contacts
Day of show event coverage as necessary
Ensure show information is accurate across all venue branded touchpoints
Partner with Venue Marketing Club team to Implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for F&B, ancillary product needs, VIP communications
Build and coordinate deployment of venue email communications with a mix of manual efforts and automation maintenance for show related content as well as fan related communications
Work closely with venue GM, AGM, F&B and Operations teams to maximize non-show related priorities and opportunities for the venue
Oversee creative service request process to develop high-impact creative executions across email, social, print and signage
Oversee guest relations & communication via venue branded touchpoints
SKILLS/COMPETENCIES
Bachelor’s degree preferred, but not required
Strong organizational skills and attention to detail
Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
Minimum of 3+ years prior experience working with artist marketing representatives
Minimum of 3+ years prior experience managing local media relationships
Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Ability to work in a very busy, high-pressure, team setting
Ability to troubleshoot and problem solve independently
Excellent communication skills, both verbal and written
Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.