Job Information
Diageo ABM, DeLeon Tequila and Mezcal Portfolio in 3 World Trade Center, New York
Job Description :
Associate Brand Manager, DeLeon Tequila & Mezcal Portfolio
Super premium Tequila is the fastest growing segment and what’s driving the category growth in the market. DeLeon is an award-winning Super Premium Tequila with a distinct brand story and liquid that raises the standard by aging in American and French Oak casks. The brand is going through an exciting journey of repositioning and is a key brand with a strategic role within our Diageo Tequila portfolio to recruit a new and younger generation of multicultural drinkers in high energy occasions and accelerate our participation in the Reposado and Super Premium segment to achieve our Diageo Tequila share growth ambition, becoming the bold choice for those who want to stand out.
Mezcal is one of the fastest growing spirits categories globally and the United States is the top market, accounting for more than half of the global volume. It’s a vibrant category that continues to move into mainstream culture, becoming the go-to spirit for cocktail enthusiasts.
Mezcal Unión and Pierde Almas are two exciting mezcal brands with compelling stories, outstanding liquids, and massive room for growth.
We are looking for an entrepreneurial, creative, agile, and results oriented individual who is hungry and willing to learn all aspects of the Agave business and has an inherent passion to grow brands commercially and in culture. High levels of curiosity, brilliant project management, strong communication skills, ability to influence and collaborate across extended teams, and being a proactive champion for the brands internally and externally will be critical to success.
Job Description
This position is accountable for the execution of the marketing plans in support of annual volume objectives. Specifically:
Managing a multi-million-dollar budget to ensure excellent reporting and correct forecasts.
Providing monthly performance analysis and updates to the business, including any ad hoc reporting requirements using internal data and multiple tools.
Using consumer insights to implement a recruitment strategy for the brand digitally, in-culture, and through brand experiences.
Collaborating with commercial partners to develop high impact, trial driving tools for retail and the On-Premise.
Leading ambitious renovation projects to drive incremental value for the business.
Managing agency partnerships and relationships, coordinating with relevant partners and local activation teams to improve the brand’s cultural relevance and drive brand growth.
Experience
Strong curiosity for digging into target consumer lifestyle, attitudes and consumption behaviors and ability to synthesize these observations into powerful insights.
Ability to analyze data and specific market information to simplify complex issues and recommend business actions.
Effective project management skills including the ability to manage budget and multiple high priority projects effectively in a fast-paced environment.
Effective problem solving and decision-making capability.
4+ years brand marketing, creative, or entrepreneurial experience with proven track record of creating / implementing successful strategies.
Beverage Alc experiences helpful but not required.
MBA a plus
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!
Worker Type :
Regular
Primary Location:
3WTC
Additional Locations :
Job Posting Start Date :
2024-12-06
Salary Range:
Minimum Salary:
$93150
Maximum Salary:
$155250
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
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